Brand building meets consumer needs: How VÚB Bank got a nation saving money

Looks at how VÚB Bank, the country’s second-largest bank, implemented a campaign to benefit both consumers’ financial health and the banks’ business.

In 2018, Slovaks’ average debt surpassed their savings. An average Household Saving Rate of 8.86%, way below the European Union’s 10.33%, made it clear that Slovakia had a money-saving problem.

That’s when VÚB Bank, the country’s second-largest bank, saw an opportunity: the chance to implement a win-win solution that would benefit both consumers’ financial health and the banks’ business.

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