Brands must look long-term as COVID-19 alters SEA media consumption

PHD’s Scindya Datt outlines the key shifts in Southeast Asia’s media consumption patterns and looks ahead to how brands can move beyond pandemic conditions.

It was meant to be a great year, an exciting one. It was the year we all wanted to leap into, eyes wide open. But then the world was struck by the coronavirus (COVID-19) pandemic and almost immediately, everything changed. The world reacted and words such as ‘unprecedented’, ‘isolation’ and ‘social distancing’ became commonplace in our vernacular.

2020 quickly lost its allure as the global population went into lockdown. Consumers weren’t ready for this. Brands weren’t ready for this, and neither was media for that matter. But amidst all the turmoil, the impact that this pandemic has had is...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands