It was meant to be a great year, an exciting one. It was the year we all wanted to leap into, eyes wide open. But then the world was struck by the coronavirus (COVID-19) pandemic and almost immediately, everything changed. The world reacted and words such as ‘unprecedented’, ‘isolation’ and ‘social distancing’ became commonplace in our vernacular.
2020 quickly lost its allure as the global population went into lockdown. Consumers weren’t ready for this. Brands weren’t ready for this, and neither was media for that matter. But amidst all the turmoil, the impact that this pandemic has had is...