Can blockchain technology help marketing avoid a subprime mortgage moment?

Blockchain technology could help the marketing industry address many of the problems it is experiencing when it comes to consumer data.

Uber. Equifax. Facebook. Target. Yahoo.

Each of these big-name companies has fallen victim to a data-related scandal – be it a hack or accusations of misusing information – in recent years.

Although other enterprises may want to play down these examples as isolated incidents, Rolfe Swinton believes the digital ecosystem is facing a much wider, and deeper, crisis that could have lasting repercussions for marketers if it is not resolved.

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