Children’s merchandisers drive profit through SVOD platforms

Children’s content is a vital part of the success of SVOD platforms like Netflix.

How can brands take advantage of the SVOD boom, when some of the biggest global platforms continue to avoid placing ads on their platforms?

When Digital i first began measuring Netflix in the UK in 2019, this question was fresh in our minds. In the year leading up to the launch of SoDA, our unique behavioural streaming measurement, we were increasingly aware of the rise of ‘unmatched’ vi

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