China’s Saturnbird: Brewing coffee with culture and creativity

Popular Chinese coffee brand Saturnbird is driving growth with an evolving consumer-centric strategy that emphasises creativity and community connections.

This article is part of a Spotlight series on what marketers can learn from DTC disruptors in China. Read more

Saturnbird Coffee is a homegrown brand that stands out in China’s mostly Western-dominated coffee market. It has largely achieved breakout success by building community and culture around the brand.