Cracking the code of Inspiration: An inspiring B2B brand is always on the consideration list

A proprietary study by Wunderman Thompson demonstrates that inspiration is a critical driver of growth for B2B brands.

Rethinking B2B marketing

This article is part of a series of articles from the WARC Guide to rethinking B2B marketing. Read more.

The case for inspiration

In the wake of the seismic impact of COVID-19, with lives disrupted and economies shaken worldwide, marketing budgets are unsurprisingly under scrutiny.  

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands