The future of identity
This article is part of a series of articles from the WARC Guide to the future of identity. Read more.
The deadline for Google’s removal of third-party cookies may have been delayed until 2023, but the past months have still been a wake-up call for any marketer relying on cookie-based data and related tools for audience targeting and attribution. Marketers are now forced to implement solutions in preparation for the “cookie-less world” and consider different ways for audience planning.
While publishers grapple with a reduction in monetisation options and marketers seek alternative ways to...