Digital, delivery, drive-thru: McDonald’s’ path to post-COVID growth

McDonald’s, one of the world’s biggest fast food brands, is capitalising on booming digital sales to set the foundations for post-pandemic growth.

Chris Kempczinski, President and Chief Executive Officer at fast food giant McDonalds, is not sugar-coating the sizeable challenges of 2020 for one of the world’s most recognisable brands.

“Between a once-in-a-century pandemic, a record economic downturn and profound societal challenges, it was the most difficult year McDonald's has seen. While the new year brings new hope, the issues and uncertainty that emerged last year persist,” Ke

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands