Divesting influencer marketing of its troubles

Do Your Thng’s Hemant Dua suggests ways to allay concerns with fake followers and engagement while maximising the benefits in influencer marketing.

This article is part of a Spotlight series on how marketers can optimise influencer marketing strategies in India. Read more

Every adversity presents an opportunity. COVID-19 is no different – marketers had to think out of the box as people remained indoors glued to their screens. Content creators got an opportunity to showcase their talent on social media and millions bec