Advanced Search
More search options
Advanced Search
Sign in Get a demo Get news Do I subscribe?
  • EN
  • 中文
  • 한국어
Get a demo
Get news
Do I subscribe?
En
  • 中文
  • 한국어
  • English

Drivers of change: Part of the Marketer's Toolkit 2021

Part of WARC’s Marketer’s Toolkit 2021, this data report, based on a survey of client and agency-side executives, looks at near-term trends in six key areas, following the STEPIC methodology.
  • Brand purpose
  • Environmental & social issues
  • Health & well-being
  • Advertising regulation
  • Artificial Intelligence (AI)
  • Data management
  • Data protection & privacy
  • GDPR & privacy law
  • Agility
  • Digital transformation
  • Direct to consumer
  • E-commerce & mobile retail
  • Creativity & effectiveness
  • Long-term vs short-term effectiveness
  • MMM & attribution
  • Digital payments
  • Gaming hardware & software
  • Developing client-agency relationships
  • In-house agencies
  • Customer centricity
  • Customer experience
  • Marketing in a recession
  • Accountability, C-Suite relations
  • Managing the marketing function
  • Marketing budgets
  • Media & communications budgets
  • Digital media planning & buying
  • Livestreaming
  • Channel planning, media mix selection
  • Diverse hiring practices
Learn more Get a demo
WARC An Ascential Company

© 2022 Copyright and Database Rights owned by Ascential Events (Europe) Limited

QR code for WeChat