Ehrenberg-Bass on how the ‘Laws of Brand Growth’ can deliver short and long-term gains across categories

Professors Jenni Romaniuk and John Dawes of the Ehrenberg-Bass Institute answer questions about the Laws of Growth and how to use them.

The Australian-based Ehrenberg-Bass Institute has identified patterns of buyer behaviour and brand performance that are mirrored by hugely diverse consumer groups and in just about every category you might think of.

In an exclusive webinar for WARC subscribers, two of the Institute’s luminaries tackled some frequently asked questions about how these laws manifest themselves in very different spheres of life – from buying aviation fuel to making a donation to charity.

Professor Jenni Romaniuk, Associate Director (International) of the Ehrenberg-Bass Institute, and Professor John Dawes, Associate Director (Operational) of Ehrenberg-Bass Institute, explained how brands could use these learnings.

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