Ehrenberg-Bass on how the ‘Laws of Brand Growth’ can deliver short and long-term gains across categories

Professors Jenni Romaniuk and John Dawes of the Ehrenberg-Bass Institute answer questions about the Laws of Growth and how to use them.

The Australian-based Ehrenberg-Bass Institute has identified patterns of buyer behaviour and brand performance that are mirrored by hugely diverse consumer groups and in just about every category you might think of.

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