Emerging metrics and tools are making podcasts a better marketing platform

Despite an early pandemic dip, podcast downloads have rebounded, proving the platform’s popularity beyond how it became part of once-familiar commuting habits.

Podcast advertising spend in the USA was expected to reach almost $1bn for year-end 2020 according to the Interactive Advertising Bureau as more brands seek to engage the higher-income audiences currently listening to podcasts. What should be encouraging for both current and potential podcast advertisers is that listenership has already proven to be somewhat pandemic-proof. 

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