Fake it until you make it: Managing the transition before full social media shoppability

Advises brands how to make customer journeys more shoppable.

Shoppable media

This article is part of a series of articles from the WARC Guide to shoppable media. Read more.

Blurring the lines between media and commerce

The media and commerce are merging. This process has been recently accelerated by rapid e-commerce growth, combined with the maturing of shopping solutions such as integrated product catalogues and check-outs, as well as immersive VR experiences acro

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