Far side of the moon: What it will take to create a true Chinese global brand

Hypers’ Reno L. Davis-Yue believes that Chinese brands have an opportunity to take the lead in redefining cultural norms and expectations on the global stage.

This article is part of a Spotlight series on how brands can craft better culture-relevant marketing that resonates with consumers in a changing China. Read more

The best way to tell your story, and later market it, is by creating something you’re proud to leave as a legacy. Something that gets in touch with the humanity of what you do and the humanity of those you seek to serve.

The current pandemic and economic crisis our world is facing has punctuated the fact that businesses needs to inject more humanity into everything they do. Prior to COVID-19, we knew...

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