First-party data: A matter of survival in China

Advice on how to execute a first-party data strategy in China.

The future of identity

This article is part of a series of articles from the WARC Guide to the future of identity. Read more.

Cookie-less marketing era: Old news in China

On 24 June 2021, a lot of digital marketers in the west breathed a great sigh of relief as Google announced the delay of Chrome’s third-party cookie ban to 2023. In fact, the western digital marketing ecosystem has seen a huge transformation in the p