Five luxury trends: How digital is re-framing the path to purchase

Presents five key trends in luxury, including changing luxury consumer attitudes and the affect this is having on purchase decisions, such as ethical concerns and the move to shopping online.

Concern is growing about a slowdown in global economic growth, but one industry is confounding expectations: luxury goods. Overall, the luxury market grew five per cent in 2018 to an estimated €1.2 trillion globally, with positive performance across . As notable, however, is how digital technology is changing the luxury ecosystem – increasingly permeating luxury transactions and reframing expectations of the physical retail experience modifying luxury’s path to purchase.