Five mindsets for times of economic uncertainty

Analyses how the COVID-19 pandemic is impacting different categories and notes that a single category-lens is not sufficient to predict future survival.

Marketing in the COVID-19 recession

This article is part of a series of articles from the WARC Guide to Marketing in the COVID-19 recession. Read more.

A desire for predictability in the world is part of human nature. It reduces stress, it reduces cognitive load and it helps us understand our place within it.  And that’s why the experience of the rapidly developing COVID-19 pandemic over the la