Why it matters
Understanding how, when and where consumers pay for items can assist marketers in adapting their strategies and successfully guide people towards conversion. Shifts in favor e-commerce can, for instance, limit impulse purchases but encourage bulk buys and subscriptions.
Takeaways
- Bots and comparison services can de-couple purchases and payments in interesting ways, with e-commerce vendors often competing to attract custom in this environment.
- At a time of financial hardship for many consumers, online coupons and monthly payment plans will be increasingly popular.
- “Showrooming” – where consumers browse in brick-and-mortar stores and buy online – could be a...