Four tips for brands: How to win with packaging design and influence people

As channels continue to fragment and the path to purchase becomes more fluid, packaging design and key brand assets need to work harder than ever to influence purchasing decisions.

Effective packaging

This article is part of a series of articles from the WARC Guide to effective packaging. Read more.

We all know that marketing budgets are being cut further, yet brand touchpoints continue to increase, each fighting for consumers’ lessening attention spans. For brands, investing in creative continuity through design has never been more important, o

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