Four tourism marketing trends for 2022 and what marketers can learn from Iceland’s post-disaster comeback

In the COVID-19 era, there has never been a more challenging time to be in the business and marketing of travel and tourism – which trends will define 2022, and what can marketers learn from Iceland’s post-disaster comeback several years ago?

“The pandemic has devastated global tourism, and many will say ‘good riddance’ to overcrowded cities and rubbish-strewn natural wonders. Is there any way to reinvent an industry that does so much damage?”  The Guardian

Global tourism is in danger of bearing huge and long-term scars from the past two years. that the devastated sector will lose more than $4 trillion because of Covid-19. Estimations are that tourism and destination brands will not recover for the next 5-7 years.

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