How Agritecture uses marketing tools to support purpose-driven urban farming

Agritecture is a consultancy, content provider and community-building organization that focuses on urban farming, and has leaned on many traditional marketing strategies to build its brand.

Agritecture is an organization that is focused on reviving the art and science of urban farming.

Henry Gordon-Smith, founder/managing director of the Brooklyn, New York-based enterprise, first launched a blog under the Agritecture name in 2011, due to a concern that knowledge of farming in city environments “had been kind of lost” over time.

“For the past three decades, we've been moving toward cities and moving agriculture away from those cities,” he explained to WARC in an interview.

Eight years after its launch, Agritecture has become a dominant source of insight and knowledge filling this information “gap”. And the for-profit...

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