How, and why, brands like O2 are making conscious media investment choices

O2, the UK telco company, is a member of the Conscious Advertising Network (CAN) which is helping the company make more responsible media investment decisions.

Conscious media investment

This article is part of a series of articles from the WARC Guide to conscious media investment. Read more.

Why it matters

The internet is funded by advertising and reflects what advertisers are willing, consciously, or otherwise, to allow that budget to support. Rapid developments in programmatic have often exposed many brands to new risks. It’s crucial that advertisers

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