How auto brands can reframe marketing strategy in post-pandemic Southeast Asia

PHD Media’s Kiron Kesav says automotive brands in Southeast Asia, even those already recovering from periods of lockdown, have to adapt to shifting themes in a post-pandemic world.

Where are the flying cars? If past predictions about 2020 were anything to go by, most of us should have been driving around in flying cars last year (and is it still ‘driving’ if it is a flying car?). 

Instead, what we have is a massive pandemic and the automotive sector, unfortunately, featuring prominently in as a result.

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