How Brand Love fuels lower funnel KPIs, even during a pandemic

Examines Morning Consult research on the 50 Most Loved Brands in the US in 2020, through the lens of the coronavirus pandemic.

Nearly a decade ago, Saatchi & Saatchi’s Kevin Roberts – of Lovemarks fame – predicted “the future would be won on relationships, not just transactions. If people loved something, they would be loyal beyond reason, beyond price, beyond recession.” Brand growth, and in turn business growth, would come from not only extending reach but

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