How Brand Love fuels lower funnel KPIs, even during a pandemic

Examines Morning Consult research on the 50 Most Loved Brands in the US in 2020, through the lens of the coronavirus pandemic.

Nearly a decade ago, Saatchi & Saatchi’s Kevin Roberts – of Lovemarks fame – predicted“the future would be won on relationships, not just transactions. If people loved something, they would be loyal beyond reason, beyond price, beyond recession.” Brand growth, and in turn business growth, would come from not only extending reach but a

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands