How can marketers defend budgets from imminent cuts dictated by the C-suite?

A global recession is looming and budget cuts inevitable, Priyanka Nadkarni of Window Seat Consulting breaks down what marketers can do to make the case for not going completely dark.

Why it matters

Marketers the world over are being asked to look at budget cuts and how they can support the business through this financial crunch. But evidence strongly suggests that abandoning investment in brand communications and advertising only helps the shor

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