How Carlsberg Beer’s ‘Snap Pack’ Solved A Sustainable Packaging Challenge

In an interview with WARC, Pete Statham, sustainability manager and Alastair Porter, senior brand manager at Carlsberg UK discuss how one of Europe’s best known brewers developed a world-first plastic-free way to sell packs of beer.

With consumers more concerned about sustainability and the environmental impact of products – from cars, to fast-fashion, to the vast array of vegan options in the grocery store – it’s perhaps no surprise that the sustainability mov

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