How CEO reputation affects brand value: the evolving skillset of the CEO role

The role of the CEO has evolved as they become as famous as the brands they created.

CEO reputation matters more to brands and the value they contribute to businesses

The most famous CEOs today are founders who have transformed shoestring operations into major multinationals which make more money than most countries’ GDP. People are fascinated by leaders such as Jeff Bezos, Elon Musk and Bill Gates. These founder-

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands