How COVID-19 is affecting 2020 holiday shopping trends

Examines new shopping behaviors brought on by COVID-19 and how they are changing the holiday shopping season for consumers, retailers and brands.

Why it matters

Huge rises in e-commerce, and acceleration of purchase behaviors such as BOPIS (Buy Online, Pickup In-Store), combined with the ongoing pandemic, mean retailers and brands have to change their holiday season strategies.

Takeaways

  • One-third of shoppers will likely hit the stores earlier than usual, and a little over half plan on sticking to the same shopping schedule that they did last year.

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