How do shoppable formats fit into the media plan?

Details what advertisers need to know about shoppable media.

Shoppable media

This article is part of a series of articles from the WARC Guide to shoppable media. Read more.

Shoppable content saw a huge uptick in popularity in 2020 as COVID-19 closed so many brick-and-mortar locations. The coronavirus pandemic has accelerated a shift from the brick-and-mortar consumer economy to a ‘storeless’ environment by .

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