How iconic brands use design for maximum consumer recognition

Well-known brands including McDonalds, Samsung and Oppo are using colour, logo and multichannel branding to boost their brand recognition and saliency with consumers.

Brand-building is absolutely crucial in this age of plenty, according to new market research.

“It is more important than ever for brands to stand out from the crowd and maximise their salience and recallability when consumers are prompted by a relevant need,” said Martin Guerrieria. Global BrandZ Research Director at Kantar Millwa