How influencers are exploring their income options

Looks at influencer earnings and the emerging ways influencers are taking more control of their income.

Brands and the creator economy

This article is part of a series of articles from the WARC Guide to brands and the creator economy. Read more.

Influencer marketing was once relatively straightforward. A creative would build their following on social media, and leverage their audience for brand partnerships, sponsorship or affiliate marketing.

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