Why it matters
Lockdown measures caught many traditional retailers and brands off-guard, necessitating a rapid reorientation of how business and marketing was conducted with the acceleration digital-centric plans. Marlin Brands shares how they’ve tackled the challenges and how that has influence future strategy.
Takeaways
- Keep most of the processes agile as the trends and environment can change at any time, and one should be flexible enough to quickly adapt to it.
- Evaluate all your marketing channels regularly and monitor the return on investment for each one of them.
- Always keep some budget to experiment with new channels and newer audiences....