How the Biden–Harris campaign mobilised voters by choosing empathy over fear

The Biden–Harris Campaign dispelled fear and confusion surrounding new methods of voting for the 2020 US presidential election through an edutainment campaign rooted in empathy.

There’s a feeling that, throughout 2020, the pandemic acted as a catalyst for political and social unrest. In the USA, this loaded climate culminated in a presidential election like no other: emotionally charged, fraught with confusion around new vot

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