In cash-strapped times brands should build value, not discount prices

The COVID pandemic and recession have caused huge changes in consumer behavior around the world.

Communicating value

This article is part of a series of articles from the WARC Guide to communicating value. Read more.

Introduction

The COVID-19 pandemic and attendant lockdowns have forced behavioral changes upon people around the world: social distancing, unemployment or working from home, restricted access to products and services and forced choice of unfamiliar brands. Many a

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