Influencer marketing: Keeping up with a dynamic industry

As influencer marketing becomes more important to brands, it is also evolving with changing demands and technology, and AnyMind Group’s Vaibhav Odhekar shares why it is important to watch the space carefully as it grows.

This article is part of a Spotlight series on how marketers can optimise influencer marketing strategies in India. Read more

Influencer marketing has revolutionised the way brands reach their consumers in the current digital age. As of January 2021, reports show close to 50% of internet users aged 16-64 discover brands on social networks globally. Owing to these numbers, brands of varied capacities are leveraging the opportunity of influencer marketing, now more than ever.

Building credibility with influencers and their audience

With conventional advertising techniques reaching a saturation point with regards to their audience,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands