This article is part of a Spotlight series on how marketers can optimise influencer marketing strategies in India. Read more
Influencer marketing has revolutionised the way brands reach their consumers in the current digital age. As of January 2021, reports show close to 50% of internet users aged 16-64 discover brands on social networks globally. Owing to these numbers, brands of varied capacities are leveraging the opportunity of influencer marketing, now more than ever.
Building credibility with influencers and their audience
With conventional advertising techniques reaching a saturation point with regards to their audience,...