Life, liberty and the pursuit of healthiness: How the American belief in competition underpins the US healthcare marketplace

Provides insight into the US healthcare system and why a belief in the necessity of competition explains much of what the rest of the world finds baffling about US healthcare.

This article is part of the May 2021 Spotlight US series, "How the pandemic has changed US healthcare marketing." Read more

Many people from outside the United States (and some even inside of it) view the country’s healthcare system as a complex, expensive, baffling arrangement that; at the same time, many Americans believe they have one of the best healthcare systems on earth, despite both their well-documented frustrations with their own healthcare costs, its complexity and.

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