Listen up: How brands can tune in with influencers in the audio social space

Emma Shuldham

Fans are willing to follow their favourite creators across a multitude of platforms and channels.

If a picture is worth a thousand words, how much is a voice worth? If the latest audio social trend is anything to go by, it could be to the tune of $4bn, per Clubhouse’s latest valuation. And Clubhouse isn’t the only one cashing in on this trend; social media giants Twitter, Facebook and LinkedIn have all been racing to replicate its success by working on their own live audio streaming room features. The studio is set for audio social to take the marketing world by storm.

And that storm has been brewing for some time now. After a year...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands