Lowering costs and increasing click-throughs: NewsGuard’s IPG partnership proves brands can advertise more efficiently by avoiding misinformation sites – and supporting legitimate news

A case study of a top Fortune 500 advertiser shows how funding quality journalism improves efficiency and supports legitimate news.

Conscious media investment

This article is part of a series of articles from the WARC Guide to conscious media investment. Read more.

At NewsGuard, we’ve learned a lot from working in the rapidly changing news landscape, particularly over the past year amplified by major global events. Shareability on social media is a major factor in the virality of misinformation, and the increas

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