Much has been said about the alleged inability of the UK’s media and advertising industry to communicate with ordinary working Britons. So the plush upholstery of Vue Leicester Square – famed for playing host to swanky red carpet movie premieres – was an improbable choice of venue to present a report urging media buyers to “look outside of the London bubble”.
Nonetheless, one cannot question TI Media’s commitment to the demographic long referred to as “mass market women” – a “cold and assumptive” moniker, according to Jon Tickner, the publisher’s Strategy Director. With titles like Pick Me Up!, Woman’s Own...
