Marketing powers McDonald’s recovery from COVID-19

McDonald’s, the quick-service restaurant chain, is putting marketing at the heart of its efforts to bounce back from COVID-19.

Why it matters

The quick-service industry was among the industries that was hit with greatest force by the COVID-19 crisis. As lockdowns ease, consumers may still be reticent to gather in public spaces, posing a challenge for restaurants.


  • Revenue issues may dissuade many quick-service operators from investing in marketing, but that could provide an opportunity for brands that are willing to spend.

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