Marketing The 5th Wave of Computing to tomorrow’s UK technology consumer

Considers how tech marketers will need to address The 5th Wave of Computing – the convergence of the internet of things, artificial intelligence and 5G.

The UK technology sector has delivered $119bn of sales and a production rate 75% above the national economy in the last 3 years1. This has been driven by widespread digitisation of previously offline and analogue products and services.

But what will drive the UK technology sector’s future growth? To answer this, we must look at both tomorrow’s technology products and tomorrow’s technology consumers.

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