Marketing Trends For 2022: Technology, Artificial Intelligence and Internet of Things

2020 was about shifting and adapting new uses of technology to survive, while 2021 saw tech applied more as a creative springboard to help return to a path of growth in the wake of COVID-19 – this article looks at what 2022 will hold.

With the benefit of hindsight, we know that 2020 was about shifting and adapting new uses of technology to survive. But 2021 saw tech applied more as a creative springboard to help return to a path of growth.

In October, Gartner research suggested we are seeing the highest growth rate for IT budgets of the past decade – projected to be 2% higher than 2020 levels. (The analysis is based on a survey of nearly 2,400 global CIOs and technology executives across various industries.) Rese found that almost three quarters of UK businesses (72%) increased their overall investment in tech tools by an average of £1.48 million in 2020.