Nike CEO: ‘These are times when strong brands get stronger’

Nike, the global sportswear brand, is leaning into e-commerce and an exclusive membership programme to boost sales and customer retention.

As COVID-19 continues to define the retail landscape into 2021, sportswear giant Nike is leaning into the digital and e-commerce platforms which will spur growth long after the pandemic has passed.

“These are times when strong brands get stronger,” said John Donahoe, Chief Executive Officer of Nike, on the company’s Q2 2021 earnings call in late December. 

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