Nike’s digital transformation gains speed in midst of COVID-19 pandemic

Nike, the sporting-goods manufacturer, is developing a holistic digital strategy that combines a membership program for consumers with various other strategic priorities.

Nike Inc.'s digital strategy is sprinting ahead as consumer habits continue to evolve during the COVID-19 pandemic.

“Our Nike digital business is already meeting our mix goal of 30% [of sales], nearly three years ahead of schedule,” John Donahoe, Nike’s president/CEO, explained to investors on an earnings call.

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