On-demand retail in China: How JD.com and Dada accelerated omnichannel fulfilment

JD.com’s Kelly Dawson and Dada Group’s Mary Ma outline how end-to-end integration and partnership is key to success in China’s growing on-demand retail space.

This article is part of a Spotlight series on how brands in China can embrace the ‘new retail’ movement and level up their omnichannel journey strategies. Read more

In recent decades, the conventional wisdom of most global industries and enterprises has dictated that digitalisation is the future – a trajectory that has only accelerated during the pandemic. Nowhere has this been truer than in China, where internethe China Internet Network Information Centre (CNNIC).

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