Political movements in an election year – and what it means for brands

In a charged political environment, brand involvement can be fraught with risk, but there are meaningful ways brands can be involved.

Why it matters

In an era where brand purpose is a huge topic, involvement in politics seems a natural extension for many brands.

Takeaways

  • Brands that dare to ally themselves to a specific and potentially controversial political cause or movement must ensure it aligns with their broader purpose.

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