Power global efficiency and flexibility through multilocal workstreams

Multilocal marketing brings together local autonomy and global, tech-powered production efficiencies to enable global brands to reach local audiences with greater relevance and velocity – MediaMonks’s Mena Nadaraja and MightyHive’s Tyler Pietz outline the ways to execute a multilocal workstream.

Global brands have never felt the need for hyperlocal relevance more keenly, as disruptions in technology, politics and progress in the face of the pandemic continue to upend strategies and push consumers towards local businesses.

A multilocal workstream enables brands to not only show up for local audiences with greater impact but also develop production efficiencies which marry data insights and content that resonate across the digital ecosystem.