Product as media channel: How brands can leverage digital identities as powerful owned media

This article explains how brands can create direct engagement with consumers, gather valuable consumer data, and showcase sustainability information through digital identities on products and packaging.

Niche trumps superpowers in the new world of DTC

Today our shopping experience is a little different to a quick visit to the high street or a dedicated trip to a shopping mall. We type what we need into Google, see it displayed at a price that’s suitable for us and click to buy. If we are reacting to impulse, the chances of us seeing something at random in a shop or magazine and buying it, compared to being guided by the collective intellect of a million algorithms looking deep into us through the screen on our device and choosing...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands