Refreshing rewards: How HEINEKEN USA reduced reliance on third-party data

Beer brand HEINEKEN devised a strategy to gather first-party customer data.

The future of identity

This article is part of a series of articles from the WARC Guide to the future of identity. Read more.

The need to move away from third-party data has never been more urgent. Privacy regulation like the GDPR and CCPA, as well as browser privacy changes all mean the third-party cookie is past its expiration date.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands